The HHL Alumni Chapter Meeting in Frankfurt had as its motto “E-Commerce”. In the premises of the Steigenberger Frankfurter Hof, the HHL Community gained first-hand information about the challenges in the hospitality industry regarding their e-commerce activities. HHL Alumnus Dr. Jan Sammeck – Director E-Commerce at the Steigenberger Frankfurter Hof – kindly hosted the event. Another highlight of the evening was Jun.-Prof. Erik Maier's academic presentation about “The Long-Tail in E-Commerce: The Silver Bullet Reconsidered“.

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