HHL alumnus Leif Lewinski (PMSc4) who was the former Head of Marketing at blueforte, invited the Hamburg Chapter and hosted the Chapter Event at blueforte‘s premises nearby the beautiful inner Alster lake.

At blueforte, we welcomed more than 35 HHL alumni. Arne Schulz, Head of Visual Business Analytics at blueforte, presented details on how data visualization supports the decision making process. He pointed out that clear company reports can lead to direct comprehensibility and easy understandabability of complex, data-based company information. Consequently, intuitive user guidance can lead to faster and better decision making processes. His colleague, Eike Straehler-Pohl, Head of Strategic Advisory & Coaching, presented the alumni with blueKicker, digitized kicker table used as a mobile Action Learning Tool. The kicker table has been equipped with sensors, camera and microcontrollers to transcribe the soccer table processes and movements The generated data was analyzed in real time and the results were shown in a live dashboard with KPIs such as ball possession, speed as well as goals scored.

It was a great pleasure to join the discussion and very exciting to test out the kicker table afterwards. After the presentations the alumni got together for the informal part of the event and continued the discussions and networked whilst enjoying food and drinks. Thanks to the hosts for having us for an amazing event and the hospitality!

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